Using Gamification to Decentralize the Canadian Legal Space
Time-on-Task
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Retention Rate
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Click Through Rate
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problems
The average Canadian either doesn't care, isn't aware of, or is uneducated on prominent legal cases
Canadians are often distracted by the goings-on with their American neighbors to the south, but prominent legal cases, even at the federal level, pass under the average Canadians radar.
This is in part due to the media's underreporting, but Canadians are also uneducated, on average, on their legal systems mechanisms and news.
Project Highlight
Low vs. high fidelity wireframes of the Case page
Project Process
Our small 4 man team designed, researched, tested and prototyped a 0-1 product starting from scratch
Brand Identity
Low-Fi Mockups
User Testing
Design Iteration
Project Highlight
On a users profile, their legal knowledge specialties are showcased, with the option to view the activity for each specialty.
The work
Boots-on-the-ground user testing our first prototype
We'd designed low-fi mockup screens and I took them into InVision to create a working prototype.
The feedback we received was positive and we gained some critical insights on layout, clarity, user flows and available actions.
We also had some assumptions corrected; we were cautious about including too much visual stimuli and viewed lawyers as "all business".
But the new generation of legal professionals preferred engaging graphics, more gamification, and even suggesting monetization avenues.
Empathize
Our ideal customer profile was a busy lawyer, a high performer, passionate about their work, and naturally competitive—especially with colleagues.
Define
Leveraging our ICP's competitive nature would be a very useful vehicle to spread legal knowledge among the general population in Canada.
Ideate
Create a gamified social platform that pits users against one another on how best they can predict prominent Canadian legal cases.
Prototype
We took a low-fidelity InVision prototype onto a law school campus to interview students on their wants and needs from a tool like this.
Test
We interviewed 6 law students in an afternoon to gain their insight on Law Games usefulness, usability, design preferences and features.
Implement
Making changes based on the students' feedback, we created high-fi mockups, and later I prototyped Law Game in Webflow.
