Contents

Overview Business Impact Problems Process Outcomes Design Thinking

Personal Project

2023

Tailoring the Content Structure of an Airports Homepage

Challenge

I used a design challenge prompt generator to redesign a local airlines website.

Tasks

Web Design
Market Research
Conversion Focused
User Insights
Wordpress

Sector

Airline

Timeline

1 week

Overview

I redesigned the homepage for a local airport

Using a design prompt generator, I redesigned the Canton-Akron airport near me. I felt that the design of the site could be cleaner and more modern, and I thought that the content of the page could be more relevant to the needs of their guests.

Business Impact

Brand Recognition

A refresh of the website would leave a positive impression not only the airport, but on the Canton-Akron area as well.

Abandonment Rate

By making critical tasks easier to complete, users are less likely to abandon their journey and book a flight or find the resources they need.

Conversion Rate

By making the website more engaging and placing more relevant content on the homepage, users are more likely to book a flight through CAK.

problems

The CAK airport website needed a more pointed strategy to better help visitors

Reviewing the homepage for the CAK website, I came to the conclusion that the design was outdated, tasks like searching for flights weren't intuitive enough and information on accessibility was hard to find.

CAK is a small airport, but there's a great opportunity to use design and UX as a strategy to increase brand recognition and time-on-task.

Project Highlight

I scanned the websites of airlines across the country and within Ohio to try and find out what their priorities are in regards to the information on their homepages.

Project Process

I explored larger airline websites to see what info was important enough for them to put on their homepage

Market Research

I looked at large airports like Toronto, New York, Denver and Dallas (my fav).

Homepage Structure

I built the structure based off of my research findings, tailored appropriately to CAK.

Visual Aesthetic

I chose a style that shared the original color palette but a more modern UI style.

Figma Mockups

I did my thing in Figma and built out the sections and components.

Outcomes

A refreshing take on an airport website

The redesign is a much more modern take on an airport website with features that users care about like flight search above the fold, accessibility resources, amenities list and parking availability.

Offering up content that different user profiles are looking for gives CAK a higher chance of booking flights through their site, growing their brand recognition, and even giving the Canton Akron area a perception boost for visitors.

This was a great exercise in design and strategy on a web niche I'd never given much time to.

Design Thinking

Breaking down the different ways that design thinking steps and principles were used on this project.

Empathize

I put myself in the shoes of a user wanting to search for available flights or find resources on accessibility.

Define

To help website visitors best, we needed to serve up more relevant content and wrap it up in a clean, modern design language.

Ideate

I listed out the sections of content featured on other airline websites and chose which would make the most sense for CAK.

Prototype

Using Figma I mocked up the homepage with my new designs.

Test

No testing was conducted on a project like this.

Implement

This project wasn't taken any further than my Figma mockups.

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